Sales growth agency in Panama

Where are your sales stalling?

We analyze your sales process, pinpoint what is holding your opportunities back and work with you to turn it into growth actions.

Sales diagnostic Sales processes
Training Hands-on sales support

Francisco Guillén, founder of FG Impulsa
Francisco Guillén, founder of FG Impulsa
  • 15+ years in sales
  • B2B and B2C sales
  • Negotiation
  • Key accounts
  • CRM · KPIs
Video in Spanish
How to get started with FG Impulsa, in 40 seconds

What is holding back your sales? Sales growth: sales diagnostic, sales processes, training and hands-on support. First we understand. Then we recommend. Start here, with the “Review my sales” button. Answer 7 questions. Review your answers; you can change any of them. Fill in your details: name, company and WhatsApp. Authorize saving your request, so we can handle it and contact you. Save and continue. Your message is ready: you review it and tap Send in WhatsApp. Diagnose before you grow. Start with the initial diagnostic.

When sales stall

Does any of this
sound familiar?

Recognizing what is happening is the first step to knowing what to review.

Laptop showing a sales board: several opportunities stuck at the proposal stage and an empty closing column; beside it, a notebook with a “Next step” list

Stalled opportunities and proposals

  • You get inquiries, but few turn into sales.

  • They ask for the price and then disappear.

Desk covered in sticky notes with to-dos such as follow-up calls, sending a proposal and confirming interest, next to a phone with unanswered messages

Scattered follow-up

  • Follow-up depends on each salesperson.

  • There are prospects, but you don't know exactly where they get lost.

Desk seen from above with stacked folders, an incoming call, to-do lists and reports waiting for review

Sales leadership swallowed by day-to-day operations

  • The team works hard, but the target doesn't move.

  • There is no clearly defined sales process.

Find my starting point

The path of a sale

A sale stalls at a specific point

Tap each stage to see which questions are worth asking. Not every sale stalls in the same place.

First contact

An inquiry arrives through WhatsApp, social media or a referral. Is it logged and answered with clear criteria, or does it depend on who sees it first?

What we review: where opportunities come from and how they are logged.

Find where mine stalls in 7 questions

Solutions for your sales process

Each roadblock calls for
a different action

We work with companies, entrepreneurs and professionals who want to improve how they handle and manage their sales opportunities.

Diagnostic session with a sales team: a whiteboard organized into Listen, Diagnose and Agree, with a view of the F&F Tower in Panama City 01

When it is unclear what is failing

Sales diagnostic

We find where your sales are stalling.

  • Review of the sales cycle and the conversations.
  • Findings and priorities for the next step.
Review of a sales roadmap (Diagnosis, Strategy, Execution and Sales Growth) on a laptop and in a printed document 02

When opportunities are left without follow-up

Sales process optimization

We review and organize the path from first contact through follow-up and closing.

  • Stages, responsibilities and follow-up via WhatsApp or CRM.
  • Responses and talking points tailored to your offer.
Sales team practicing a sales conversation during a training session 03

When the team needs tools to sell

Team training

We build sales skills that apply to real conversations and situations.

  • Listening, pricing, objections, follow-up and closing.
  • Practice and feedback adapted to your business.
Follow-up meeting with a weekly action plan in a notebook 04

When the plan is hard to put into practice

Hands-on sales support

We help turn recommendations into actions and follow-up.

  • Guidance for salespeople and leaders.
  • Routines, metrics and progress reviews.

Complementary capability

Sales-focused websites

We design pages that present your value proposition and make it easy to send inquiries, book or request a quote.

Scope and format are agreed according to each client's needs.

Entry service

Commercial Diagnostic: we start by understanding what is holding your sales back

Before adding more salespeople or tools, we review how you are selling today.

Who it is for
Companies, entrepreneurs and professionals who want to improve how they handle and manage their sales opportunities.
What it helps review
Stalled opportunities and proposals, scattered follow-up, or sales leadership absorbed by day-to-day operations.
What is analyzed
The sales cycle and customer conversations: prospecting, value proposition, follow-up, conversion and tools.
What you receive
Findings and priorities for the next step. Scope, timing and conditions are agreed with you in the initial conversation.

Choose how to start

Take the 7-question diagnostic

Answer at your own pace, review your answers and, if you wish, register your request. Your data is saved only if you authorize it. When you finish, you can continue on WhatsApp to talk.

Start the 7 questions

Message us directly on WhatsApp

No questionnaire. WhatsApp opens with a message ready for Francisco; you send it and you talk about your case.

Open WhatsApp

How we work

How we start

Not every company needs the same thing. That's why the solution starts by understanding what is happening before recommending what to do.

  1. We talk

    We learn your goal and how you sell today.

  2. We diagnose

    We review at what point opportunities stall.

  3. We prioritize

    We agree on what is best to improve first.

  4. We act

    We adjust processes and work with your people.

  5. We measure

    We review progress and define the next adjustments.

Your starting point

Let's review
your sales

An initial 7-question sales diagnostic to prepare our conversation.

When you finish, you can review your answers, register your request and continue on WhatsApp.

Your details and answers are saved only if you authorize it, at the start or at the end. We anonymously measure how many people start and finish the questionnaire, without cookies or personal data. You don't need to create an account.

Francisco Guillén points to his ear with an attentive look
First, I listen. Before recommending anything, I want to understand how you sell today.
Francisco Guillén, founder of FG Impulsa
WHO'S BEHIND IT

Francisco Guillén

Sales professional with more than 15 years of experience in B2B and B2C sales, business development, key accounts, negotiation and leadership.

Industries

  • Automotive
  • Financial services
  • Technology / SaaS
  • Industrial

Tools

  • HubSpot
  • Odoo
  • CRM
  • pipeline
  • forecast
  • KPIs

Services portfolio

See how
we can help you

Explore the services, the way we work and the experience behind FG Impulsa.

Services portfolio · PDFOpen portfolio Download PDF
Cover of FG Impulsa's 2026 services portfolio
NEXT STEP

Let's talk about where your sales are stalling.

A short conversation can be enough to decide whether FG Impulsa can help you and what the best starting point would be.

Write to us in your language: we'll reply in it.

Francisco Guillén with open hands, ready to talk
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[email protected] · +507 6856-9117 · @fgimpulsa

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